DMF, which describes itself as a leader in modular lighting for the technology integration channel, has appointed Marcus Lovely as senior sales manager for the NY Metro. The company said Lovely will drive sales growth across the New York City metropolitan area and the broader Northeast market.
In the role, Lovely is to work with integrators, lighting designers, architects and builders in the region to promote what DMF calls intentional lighting. He will also work directly with DMF dealers on luxury residential projects from specification through commissioning, the company said. DMF positioned him as an advocate for its modular platform, citing its precise color rendering, flicker-free dimming and ability to adapt as a client's design vision changes.
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston. He most recently served as vice president of sales, leading sales strategy in ultra-high-end residential markets and overseeing design-driven integration work that included architectural lighting, lighting control, pro audio and infrastructure design from concept through execution. He was previously the company's chief technology officer, experience that DMF said gives him the technical depth to support dealers on demanding projects.
According to DMF, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year since 2018 under Lovely's leadership and was featured in national marketing and internal training content for its work in client experience and system design. Lovely is also co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he launched with his wife in 2021; its studio concept combines high-end audio, lighting and experience design.
Bryan Biga, DMF's vice president of residential sales, said Lovely brings a rare combination of technical expertise and long-standing relationships across the luxury integration channel. Biga said he was confident that Lovely's track record with leading lighting and control brands, and his reputation in the New York and Northeast market, would translate into momentum for DMF dealer partners.
Lovely said he was excited to join DMF at a pivotal time for the brand, adding that its design-forward approach and reputation for quality and dealer support align with how he has approached partnerships with integrators and designers. He said he looks forward to bringing that approach to the New York metro market.