Diversified Foodservice Supply has appointed Chris Cassidy as chief operating officer, adding a supply-chain and logistics executive to its leadership team.
Cassidy brings more than 25 years of executive experience across global supply chain management, logistics technology and operations. He most recently served as president and CEO of ConData, a global freight audit and analytics company. Before that, he was CEO of Mojix, a supply chain software business, and led it through a merger with Seagull Software. His career also includes roles at GSK, UPS and Trax Technologies.
In the COO role, Cassidy will be responsible for DFS’s distribution, customer service, project management office, human resources and marketing operations. The company said he will focus on accountability, operational execution and aligning operating capabilities with commercial priorities.
DFS CEO Lev Peker said Cassidy’s operational expertise, technology experience and record of leading and growing organizations would support the company as it works to strengthen distribution, improve customer service and prepare for long-term growth. Peker also cited Cassidy’s background in global logistics and supply chain management as important to those efforts.
Diversified Foodservice Supply’s brands include AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited and Espresso Parts. The appointment places Cassidy over several functions that connect distribution and customer service with the company’s commercial priorities.