FORREC is marking the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil.
The area is designed for young children and their families and is centred on Galinha Pintadinha, also known as Lottie Dottie Chicken, a widely recognised Brazilian character. According to FORREC, the land represents a significant addition to the park's family-oriented offering and uses cohesive theming to bring the character's world to life.
The land opened on 26 September, coinciding with the 20th anniversary of Galinha Pintadinha. It was developed in collaboration with brand partner Bromelia Produções. FORREC said it worked closely with Beto Carrero World and Bromelia Produções throughout the project, providing experience design, planning and multidisciplinary design expertise.
FORREC's team led programming and master planning for the land and also contributed to the creative development of its narrative across the built environment, rides and attractions. The company established the development's physical and experiential framework through concept and schematic designs covering architecture, interiors, landscape architecture, signage, creative design and show set design. The aim was to translate the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy the setting.
Peter Marshall, creative director at FORREC, described the project as an example of what can be achieved when a multidisciplinary design team and a world-class park operator are involved in the creative process from the start. He said the collaboration with Beto Carrero World and Bromelia Produções, along with a talented group of creative and technical partners, allowed each discipline to contribute to the storytelling. The result, he added, is a purpose-built environment that is playful, engaging and designed around the needs of young children and their families.
The land includes a range of experiences. At its centre is a barn stage for live entertainment, alongside character encounters, themed environments, recreation areas, a retail location and food and beverage options. The Galinheiro das Divas flying round ride, manufactured by Zamperla Group, adds an interactive entertainment element.
Award-winning production company Hasbas led the project's entertainment and show development. Creative directors Sylvia Hase and Steve Bass oversaw the shows, show area and music production. FORREC says the combined result is a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment come together for Beto Carrero World's youngest visitors.
Marshall said it was rewarding to see the design of Vila da Galinha Pintadinha come to life with care. He noted that the team had immersed itself deeply in the intellectual property and design process, including planning, illustrating and modelling, and had walked through the project many times in virtual reality. He added that it is uncommon for a team to participate from concept through construction, and rarer still for the final result to exceed expectations.
The Vila da Galinha Pintadinha development forms part of Beto Carrero World's continued expansion and investment in new visitor experiences. Described as a dedicated destination for the park's early-childhood audiences, the land brings attractions, entertainment, storytelling and themed environments together in a unified immersive setting.
FORREC also noted that its art director, Uri Grinbaum, recently shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.