Hankook Tire & Technology has signed a five-year partnership agreement with Racing America, a U.S.-based motorsports company, under which the Korean tire maker will act as the official tire partner and exclusive racing tire supplier across the major series that Racing America operates. The partnership runs from 2027 through 2031.
The agreement was signed at Hankook's plant in Tennessee, in the United States. Under its terms, Hankook will exclusively supply racing tires to Racing America's major series and will collaborate with the company across several areas, including technical and engineering support, trackside services, and joint marketing initiatives.
Racing series in scope
As part of the new agreement, Hankook will begin supporting Trans Am, a leading U.S. road racing series, and International GT, a premium sports car racing series. The company will also renew its partnerships with the series on Racing America's Formula ladder, which Hankook has supported since 2019.
- Trans Am: established in 1966, it is a historic racing series with nearly six decades of competition featuring muscle cars.
- International GT: a series that showcases premium sports cars.
- Formula ladder: a program focused on developing the next generation of formula drivers.
The arrangement brings several distinct categories of North American racing under a single exclusive tire supply, from the historic muscle car competition of Trans Am to premium sports car racing in International GT and the driver-development series on Racing America's Formula ladder. Hankook has supported the Formula ladder series since 2019, and the new agreement renews those partnerships while adding the two additional series.
Brand and marketing plans
Through the partnership, Hankook said it plans to showcase the racing tire technology of its global brand, Hankook, across the North American motorsports scene, and to further strengthen its position as a premium brand. The company will expand engagement with local fans through its exclusive racing tire supply, technical and trackside support, and a range of marketing activities that include event branding, digital and broadcast exposure, and social media.
Broader motorsport footprint
Beyond the Racing America agreement, Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), which the company describes as one of the world's premier motorsports competitions, organized by the Fédération Internationale de l'Automobile (FIA). In North America, Hankook is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.