Publishers including Mattel, Nintendo, Outright Games, Moose Toys, and Toca Boca are rolling out new games, updates, and seasonal events across consoles, PC, and mobile. The slate spans a Roblox action RPG, a holiday adventure starring the Grinch, a retro brawler, and a KPop Demon Hunters collaboration.
Mattel brings Masters of the Universe to Roblox
Mattel Game Studios partnered with Twin Atlas to launch Masters of the Universe: Battle for Grayskull, a faction-based action RPG available worldwide on Roblox. Inspired by last summer's film and decades of franchise lore, players can join He-Man and the Heroic Warriors or Skeletor and the Evil Warriors to battle for Castle Grayskull. The experience includes Eternia locations such as Snake Mountain and Subternia, plus quests, boss fights, collectible gear, an evolving skill tree, and player choices that shape each adventure.
Wellbeing play and licensed crossovers
Skidos and SmileyWorld launched Happier Minds, an interactive experience that helps children recognize, express, and navigate emotions through stories, mood check-ins, and calming activities such as the guided Breathe Together exercise. It builds on Skidos' emotional wellbeing programming, part of its learning portfolio since 2023, and SmileyWorld's Happier Schools Project.
Ares Interactive is adding content across three titles in October, led by a limited-time Ghostbusters crossover in Heroes vs. Hordes running through Nov. 20 that introduces Ray Stantz and Winston Zeddemore as playable heroes. The Walking Dead: Aftermath adds Carol, Glenn, and Judith alongside Halloween events, while Baseball Hits 26 marks the postseason with three playoff events and a Playoff Points currency.
Moose Toys and Gamefam are bringing MrBeast Lab to Roblox for the first time through a limited-time event inside Untitled Fling Game, running Oct. 17 through Nov. 14. The activation adds the Mega-Tech Mutators Panthar, Silver-Byte, and NecroClaw, giving players a branded area, character-inspired quests, and themed rewards. According to the companies, their past Roblox collaborations generated more than 100 million gameplay sessions and 650 million brand engagements, and following Moose's 2024 holiday campaign, more than 56% of players were more likely to purchase the featured product line after playing with the franchise on Roblox.
Nintendo and family titles
Nintendo Switch Sports Resort launches exclusively on Nintendo Switch 2 on Oct. 22 with 12 sports, including Boxing, Archery, and Thumb Wrestling, plus island exploration by skateboard, power cruiser, or prop plane and the new Island Crown Mode. Nintendo also expanded hundreds of previously store-exclusive merchandise items nationwide through nintendo.com and the Nintendo Store app, opened a My Nintendo Holiday Magic Sweepstakes through Nov. 2, and confirmed the Mario balloon will return for the 100th Macy's Thanksgiving Day Parade on Nov. 26.
Outright Games' The Grinch 2: Saving Christmas sends players back to Who-ville to explore snowy environments, collect ornaments, and build the ultimate Christmas tree, using gadgets such as Rocket Skates, a Jetpack, and a Snowball Maker, with solo or local co-op play alongside Max.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a retro-inspired 2D brawler from Mattel, Bitmap Bureau, and Clear River Games, launches Feb. 4, 2027, with preorders open through Limited Run Games through Nov. 22.
eShop lineup and Toca Boca
Nintendo's eShop lineup features Bluey's Happy Snaps, Castlevania: Belmont's Curse, It Takes Two, and Resident Evil 2, 3, and 4 on Switch 2 beginning Oct. 16. Pokémon Pokopia is running the Pumpkaboo's Sweet Surprises event through Nov. 1.
Toca Boca and Netflix are bringing KPop Demon Hunters into Toca Boca World on Oct. 27, adding fashion, a music player with four soundtrack songs, and content inspired by HUNTR/X and the Saja Boys, with a related update also arriving in Toca Boca Jr Kitchen on Netflix Playground.