Konami Cross Media NY has signed a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded products to the U.S. market. Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced the deal and said the collection is expected to launch in time for the upcoming holiday season.
Under the agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise. The privately held company specializes in licensed apparel and accessories and is known for sleepwear, loungewear, blankets, backpacks, and lunch bags. It has previously worked with Paramount, Warner Bros., Hasbro, and Universal.
Anime expansion and product plans
Coleman framed the partnership as an extension of Intimo's push into anime properties, citing the company's strong presence in the children's market. She said Yu-Gi-Oh! was a clear choice for that expansion and pointed to comfort-focused pajamas, cozy blankets, stylish backpacks, cold-weather gear, and practical lunch boxes among the planned items.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, described the collaboration as elevating the company's growing anime portfolio and said Intimo is committed to featuring fans' favorite characters while maintaining the product standards it is known for.
- Partners: Konami Cross Media NY and Intimo
- Categories: sleepwear, accessories, and home goods
- Market: United States
- Timing: planned launch for the upcoming holiday season