Stone Marketing has taken on the Japanese stationery brand Anterique, adding a range of slim, vintage-inspired pens to the portfolio of brands it distributes.
Anterique was founded in Tokyo in 2019 and combines mid-century design influences with Japanese manufacturing. Its pens feature muted colours, clean lines and subtle detailing, and each is matched with an oil-blended ink designed to deliver a smooth writing experience.
Announcing the addition, Hayley Ripley, head of marketing at Stone Marketing, said the company was "so excited" to have Anterique join its family of brands. She said the label fits right in with its other Japanese stationery brands, and that the love for Japanese stationery "just keeps growing."
Ripley also explained the thinking behind the name, which she said is a mix of "antique" and "technique." She said she feels the combination sums up the product nicely: a classic, slim pen that comes in a fab range of colours.
The addition strengthens Stone Marketing's Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup. Anterique slots into that group as its newest Japanese label, and the roster underlines how central Japanese brands have become to the company's line-up.